Key aspects to find the best location for a business
By answering each of these questions and working on a map of your target city, you can very easily form an area map on which to begin your search. And it is that, in the axis in which all the points connect is where you will want to locate your company.
WHERE DOES YOUR TARGET AUDIENCE MOVE?
The best location for a business is where its target audience is. Depending on your market, to know how to choose the best location for a business, it is necessary to decide if it is better to choose your residential area, work leisure area… but yes, studying the behaviors, needs and preferences of your buyer persona you will find the ideal area to locate your offices.
WHERE IS YOUR COMPETITION?
Although it would be logical to think that the best area to locate your company is far from the competition, where they can’t snatch your leads , the reality is different. Having a comfortable living space, in which competing companies do not become a headache every day, is something necessary, but also choosing a benchmark area in your sector.
👉🏻 We give you a very clear example! A luxury jewelry store with a very marked target audience would not hide in a purely residential area, or a company that is dedicated to flexible or coworking spaces would not choose to locate its offices 50 km away. from the city or an area without public transport connections. Virtue is in the middle.
WHERE IS THE DEMAND CONCENTRATED?
That is, in what specific place do I know that my target audience has a need that I can cover? Identifying these “hot spots” in the city is essential, because they prevent user travel, giving you the solution to your problem exactly when and where you need it.
👉🏻 For example: a photography studio near a police station, healthy restoration near offices or a textile repair establishment in an area with fashion stores.
HOW DOES MY TARGET AUDIENCE REACH MY LOCATION OR HEADQUARTERS?
Whether for an office, a meeting room , a bib2 finest mix, a new house, a training center… studying the connections by public transport and by road (as well as the possibility of parking in the area) is essential. If you want your target audience to be able to discover your business or be attracted to it, it must be in an area that is easily accessible by bus, subway, train or private vehicle.
👉🏻 Our advice? Choose an area with *everything* included. Our workspaces at Lexington Castellana 79 have the best connections in the entire capital, right next to the Nuevos Ministerios interchange (a station that connects with 7 commuter lines and metro lines 6, 8 and 10) , more than 10 buses towards the center of Madrid, immediate access to the main roads and possibility of parking in the same building. An unbeatable location.
IS IT A NICE AREA?
We believe that this is essential, since locating your company in an area that inspires confidence and that invites your target audience to connect with you is not a decision to be taken lightly. And not only that! The impression your teams have is also vital, as being able to nurture and grow their careers in a professional sphere will attract and retain talent in your company.
ANY EXTRA BENEFIT?
Once the frame gets smaller and the time to decide approaches, it is good to take into account what else an area in question can bring you (or take away in a bad way). Even if it has nothing to do with your business, studying whether it is close to a main avenue that is usually cut off or whether works are planned in the area that will make access difficult, could be the detail that makes the difference between choosing the best location for your company and an “almost, but no.”
Rent or buy? The best option to choose the location of an office
Of course, each option has its advantages and, depending on the nature of your business, you will find pros and cons in both scenarios. What we can also affirm is that, when it comes to offices, the most popular option currently among companies of all sizes is to opt for a flexible office in coworking spaces.
This type of workspace starts from bib2 finest mix with many of the points on the previous checklist already marked, since they are located in the main urban centers or financial areas where demand is concentrated, with unbeatable accessibility and a professional sphere that will meet the requirements objectives of nurturing your talent and boosting our brand awareness.
Likewise, the extra benefits provided by flexible spaces such as those in Lexington will tip the balance even more: optimization of costs and limitation of bureaucracies (by having all the licenses, permits and supplies previously contracted), conditioning times with offices ready to enter in 24 hours and 360 support with a reception, maintenance and cleaning team included in the service.
THE BEST AREAS OF MADRID TO RENT AN OFFICE
Some areas that we are sure will meet the expectations of most companies are downtown areas and financial references in Madrid .
Paseo de la Castellana has become the perfect answer to the question “how to choose the location for my business?”, as it stands out for its accessibility, professional atmosphere and catering and leisure establishments that cover the needs of all teams during his day. Highlighting two key points, we have to mention the popular area of Azca, where our flagship is located in Castellana 79 , and Cuzco, with the best road connections and premium buildings such as Lexington Castellana 141 in Cuzco IV.
The Salamanca neighborhood is also beginning to stand out due to its potential, as streets like Jorge Juan or Príncipe de Vergara concentrate a very large number of people, who see endless opportunities in these businesses that choose this area of the capital as a strategic location.
Although the business giant from the north of Madrid does not relax its rhythm, and it is that locations such as our flexible work spaces in La Moraleja continue to be the objective of large renowned multinationals.
THE BEST AREAS OF BARCELONA TO RENT AN OFFICE
The 22@ project continues to emerge as the industrial land with the greatest potential, that is undeniable, although while the project finishes maturing, many companies continue to opt for the Avenida Diagonal axis, in the heart of Barcelona.
The accessibility and ease of movement
The lively and professional energy that is breathed and the more than ample experience in the success of companies that popularize Avenida Diagonal make it our Barcelona recommendation. You’re sure to find Lexington flex spaces on Diagonal
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