Email might be one of the oldest forms of internet communication, but that doesn’t mean it’s outdated. In fact, it’s still a top performer in the world of marketing. The average email marketing campaign generates a whopping $36 for every $1 spent!
While a 3,600% ROI sounds amazing, people receive a ton of emails every day. If you want your email marketing campaign to be a success, you need to stand out in your customers’ inboxes. Here are four email marketing tips to help your retail business stand out.
Add eye-catching email graphics
Your emails are a representation of your retail business. If you send boring plain-text emails, your customers are going to think your business is boring, too. If you really want your email marketing to stand out, use plenty of custom eye-catching graphics.
Graphics add a sense of professionalism to your emails. They tell potential customers you spent time designing your email and show that you care about attention to detail — just like you do for your products.
But just because professional graphics make it look like you spent time designing your email marketing layouts doesn’t mean you actually have to spend a lot of time. There are hundreds of email marketing templates on PosterMyWall to help you quickly design professional layouts without needing professional design skills. Simply find the template that best fits your retail business, insert your information, and you’re ready to send to your email contact list.
Make an offer readers can’t refuse
Why would someone want to open your email? Nobody wants to read emails for fun, so you need to give them a reason not to send your message straight to the trash.
An offer is what you provide if someone reads your email. It’s an incentive to open your message. Typically, this is some sort of discount, but there are plenty of email offers that encourage people to read your marketing message:
- Discounts on specific products
- Percentage off purchase
- Free gifts with purchase
- Sneak preview of new products
Of course, this list isn’t all-inclusive. You’re welcome to use any offer you can think of. Just make sure it’s something your readers will actually want! The more enticing the offer, the more your email will stand out from the competition.
It’s all about the subject line
The average office worker receives over 100 emails every day. Since nobody has the time to read that many emails in a day (and get their regular work done), most emails end up in the trash before they’re even opened. If you want your emails to stand out and be opened, it’s all about the subject line.
The subject line is what will make or break your entire email marketing campaign. You can have all the eye-catching graphics and amazing copy in the world, but if your subject line doesn’t entice a click, nobody will ever see it!
When it comes to subject lines, suspense is not your friend. Make sure your offer is clear and obvious at the beginning of your subject line.
For example, the subject line “We’re happy to introduce our newest promotion of 20% off Product X” probably won’t get many clicks. Yes, it includes the incentive, but it’s buried all the way in the back. You never know how many characters appear in a person’s inbox, so many might just see “we’re happy to introduce…” which isn’t the most exciting subject line.
Instead, put your offer front and center: “20% OFF PRODUCT X – For a limited time only.” The up-front offer will tell readers exactly what they get if they open your email without worry about it being cut off. You’ll also get bonus points for the all-capital letters, since it’ll help your subject line stand out from the others in their inbox. Emojis are also a great way to help your subject line stand out.
Encourage action with a CTA
Your offer is great for getting people to open your email, but what do they do once they read your message? That’s what the CTA is for.
CTA stands for call to action. It’s where you show readers the next step of the process. For example, if your email offers 20% off Product X, your CTA could be something like “Shop Product X.” When they click on your CTA, it will take them to Product X on your website with a big “buy now” button.
When the next step in the process is clear, more people will follow the sales funnel toward a conversion. You always want to point your email readers where you want them to go with a great call to action. The easier you make the process, the more you’ll stand out, and the more conversions you’ll generate.
Sell more products with a great email marketing campaign
Email marketing has the potential to earn the most return of nearly any type of marketing. But that’s only if you get your emails to stand out!
The best way to set yourself apart from the competition in the inbox is to use professional email marketing templates and graphics, provide an irresistible offer, write an eye-catching subject line, and add a call to action. With all these parts in place, your emails will stand out like a beacon, enticing more readers to purchase your retail goods.