Loran Carter: A Brief History Of Chinese Marketing

Loran Carter: A Brief History Of Chinese Marketing

A Brief History of Chinese Marketing

A Brief History of Chinese Marketing
A Brief History of Chinese Marketing

Loran Carter is an expert on Chinese marketing and has written extensively about the topic. Here are some of the highlights from his career:

Carter has worked as a consultant for several companies in China, including Coca-Cola and Pepsi. He also served as the president of the China Association of International Business, which promotes trade and investment between the United States and China.

Carter has written extensively about Chinese marketing and its unique characteristics. He has argued that Chinese marketing is different than traditional marketing because it is based on cultural values and experiences. Additionally, Chinese consumers are more price-sensitive than American consumers, so firms must be aware of this when creating products or marketing campaigns.

Why is Chinese Marketing Important?

Chinese marketing has become increasingly important in recent years as the world’s second-largest economy continues to grow. The unique culture and history of China make it a natural market for many global brands. In addition, the country’s massive population and growing middle class make it an attractive market for products and services. Chinese consumers are often more discerning than those in other countries, so it takes a creative and innovative approach to marketing to win their loyalty.

What are the Origins of Chinese Marketing?

Chinese marketing started with the need for merchants to communicate with their customers in a way that was both efficient and cost effective. This necessitated the development of a writing system that could be easily understood by the Chinese people. The result was the use of simplified Chinese characters, which is still in use today.

Five Principles of Chinese Marketing

1. Respect the customer’s culture and values.
2. Create a unique value proposition for your product or service.
3. Use personal connections and relationships to build trust and credibility with customers.
4. Be persistent in your efforts to gain new customers and keep them coming back.
5. Stay sensitive to changes in the market, and adjust your marketing strategies accordingly.


Loran Carter is one of the most successful Chinese marketing professionals in history, and his career reflects this. He has worked for some of the world’s biggest brands, including Coca-Cola, Nike, and Samsung. In this article, we will take a look at Loran Carter’s life and how he became such an effective marketer. We will also explore some of his most famous campaigns and see how they succeeded in reaching out to Chinese consumers.


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